301 pages
English language
Published Jan. 7, 2002 by Little, Brown.
- ISBN:
- 978-0-316-34662-7
- OCLC Number:
- 55586972
- Goodreads:
- 2612
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Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
Subjects
- Social psychology.
- Contagion (Social psychology)
- Causation.
- Context effects (Psychology)