“The book too lives on, for precisely the reason Jeff Bezos, looking for the right product, fixed upon books at the core of Amazon. Books do not spoil, they are easily transported, they come in relatively uniform sizes, and customers have a good idea of what they want. You could add, perhaps of less benefit to a tech entrepreneur looking for repeat sales, they are sturdy and resilient, they do not require servicing or replacement parts, and they provide cultural capital: either to be admired as an adornment of the home or office, or to be shared, loaned or cherished.” — p 411