5/ Meanwhile, Google is doubling down.
New features include:
β’ AI Mode
β’ Audio Overviews
β’ Web Guide
All designed to summarize contentβreducing the need to visit actual sources.
6/ And Googleβs not alone.
OpenAI and Perplexity are building AI-powered search tools.
The race to dominate the βanswer engineβ era has begunβleaving traditional media behind.
7/ But hereβs the irony...
Google still depends on quality journalism to fuel its AI.
Now itβs seeking licensing deals with publishersβafter years of avoiding them.
8/ The 'Offerwall' experiment.
Google's new tool lets publishers monetize through:
β Pay-per-article
β Ads
β Surveys
Early days, but results are uncertain.
8/ The 'Offerwall' experiment.
Google's new tool lets publishers monetize through:
β Pay-per-article
β Ads
β Surveys
Early days, but results are uncertain.
9/ Publishers are adapting.
Many are shifting strategies to reduce Google dependence:
π¬ Newsletters
π± Subscriptions
π§ Community + Events
Survival now means owning your audience.
#AudienceEngagement #MediaStrategy #SubscriptionModel #Newsletters
10/ The bottom line?
Google isnβt just a search engineβitβs now an answer engine.
As The Atlanticβs CEO put it: βThe click is no longer the unit of journalism.β
11/ The tension between tech platforms and journalism is escalating.
AI makes search easierβbut breaks the economics of truth. Will journalism survive the Traffic Apocalypse?
Source ππ»
72mz replied to Claire ππͺπΊπ«π·π's status
@clbear31
No, journalism will not survive. Most media owners don't care about truth or they wouldn't be trump supporters. They care about money and AI will mean more profit for them.
@clbear31
No, journalism will not survive. Most media owners don't care about truth or they wouldn't be trump supporters. They care about money and AI will mean more profit for them.