3/ For news publishers, this is existential.

Ad revenue depends on traffic. If no one clicks, no one earns.

Searches ending with no clicks jumped from 56% to 69% since AI Overviews launched.

#NewsMedia #AdRevenue

4/ Publishers are fighting back.

The Independent Publishers Alliance filed an antitrust complaint with the EU.

Their claim: Google’s AI Overviews harm competition and kill revenue.

#Antitrust #MediaLaw #DigitalMonopoly #TechRegulation

5/ Meanwhile, Google is doubling down.

New features include:

• AI Mode

• Audio Overviews

• Web Guide

All designed to summarize content—reducing the need to visit actual sources.

#GoogleAI #AIProducts #SearchInnovation #NewsDisruption

6/ And Google’s not alone.

OpenAI and Perplexity are building AI-powered search tools.

The race to dominate the “answer engine” era has begun—leaving traditional media behind.

#OpenAI #Perplexity

7/ But here’s the irony...

Google still depends on quality journalism to fuel its AI.

Now it’s seeking licensing deals with publishers—after years of avoiding them.

#ContentLicensing #AITraining #MediaEthics #NewsSources

9/ Publishers are adapting.

Many are shifting strategies to reduce Google dependence:

📬 Newsletters

📱 Subscriptions

🧠 Community + Events

Survival now means owning your audience.

#AudienceEngagement #MediaStrategy #SubscriptionModel #Newsletters

10/ The bottom line?

Google isn’t just a search engine—it’s now an answer engine.

As The Atlantic’s CEO put it: “The click is no longer the unit of journalism.”

#FutureOfNews #MediaEvolution #AIvsJournalism

11/ The tension between tech platforms and journalism is escalating.

AI makes search easier—but breaks the economics of truth. Will journalism survive the Traffic Apocalypse?

Source 👇🏻

https://www.cjr.org/analysis/traffic-apocalypse-google-ai-overviews-killing-click-throughs-news-sites.php

#AI #Google #JournalismCrisis #MediaFuture