Services marketing

an Asia-pacific perspective

by

636 pages

English language

Published Jan. 20, 2001 by Prentice Hall Europe.

ISBN:
978-1-74009-438-2
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OCLC Number:
47282068

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Subjects

  • Service industries -- Australia -- Marketing.
  • Service industries -- New Zealand -- Marketing.
  • Service industries -- Asia, Southeastern -- Marketing.