Christopher H. Lovelock

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Books by Christopher H. Lovelock

Christopher H. Lovelock, Christopher Lovelock, Jochen Wirtz: Services marketing (Hardcover, 2007, Pearson/Prentice Hall)

Services marketing

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Christopher H. Lovelock, Jochen Wirtz, Patricia Chew: Essentials of Services Marketing (2012, Pearson Education Canada)

Essentials of Services Marketing

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