English language
Published Jan. 20, 2011 by Prentice Hall.
Christopher H. Lovelock: Services marketing (2011, Prentice Hall)
- ISBN:
- 978-0-13-610721-7
- OCLC Number:
- 441947355
Copied ISBN!
Subjects
- Marketing -- Management
- Professions -- Marketing
- Service industries -- Marketing
- Customer services -- Marketing