Hardcover, 672 pages
English language
Published Nov. 7, 2003 by Prentice Hall.
Services Marketing (5th Edition)
people, technology, strategy
Subjects
- Economics, Finance, Business and Industry
- Marketing - General
- Business / Economics / Finance
- Business & Economics
- Business/Economics
- Professions
- Advertising & Promotion
- Business & Economics / Marketing / General
- Marketing
- Service industries