Services Marketing (5th Edition)

people, technology, strategy

Hardcover, 672 pages

English language

Published Nov. 7, 2003 by Prentice Hall.

ISBN:
978-0-13-113865-0
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Subjects

  • Economics, Finance, Business and Industry
  • Marketing - General
  • Business / Economics / Finance
  • Business & Economics
  • Business/Economics
  • Professions
  • Advertising & Promotion
  • Business & Economics / Marketing / General
  • Marketing
  • Service industries