Services marketing

people, technology, strategy

Hardcover, 648 pages

English language

Published Jan. 20, 2007 by Pearson/Prentice Hall.

ISBN:
978-0-13-187552-4
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OCLC Number:
70698948

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Subjects

  • Marketing -- Management.
  • Professions -- Marketing.
  • Service industries -- Marketing.
  • Customer services -- Marketing.