Services marketing

text, cases & readings

by

Hardcover, 492 pages

English language

Published Jan. 20, 1984 by Prentice-Hall.

ISBN:
978-0-13-806786-1
Copied ISBN!
OCLC Number:
9350526

View on OpenLibrary

(1 review)

13 editions

avatar for gregorgross

rated it

Subjects

  • Professions -- Marketing.
  • Service industries -- Marketing.