He wrote the story, so he gets to write it his way. He tends to paint himself as a boy scout, delving deep into the glamour and glossing over the bad times. You get the feeling that he's telling the story because he needs money, having lost the fortune he built. Nevertheless, the story is usually interesting and brings back memories of great players from the past and providing insights into their roles in building the NFL into the juggernaut it is today. It's a good read that won't leave much impression.