This book would have been more aptly named, "The Rise and Fall of Sega," as it puts Sega at the center of the universe. It definitely simplifies the story to Sega of America as hero, with Nintendo and Sega of Japan the villains. In fact, it not-so-subtly places Sega's undoing squarely on the shoulders of the Japanese, painting them as self-righteous, xenophobic dolts that muddled their way to mediocrity in Japan and then pulled Sega of America down with them. Regardless, it's an easy-to-read, fascinating story about how Sega came out of nowhere to capture the 16-bit video game market, then just as quickly went back to that nowhere as the market moved to 32 bits. The story stops abruptly at the Saturn flop, as that's when the story's protagonist, Tom Kalinske, vacates his CEO role at Sega. It would have been nice to understand how Sega subsequently stuck around long enough to release the Dreamcast and why that flopped, and also have a "what are they doing now" section. Still, if you want to relive the story behind the Sega Scream, this is a good place to turn.