Rob Warner reviewed Creativity, Inc. by Ed Catmull
Review of 'Creativity, Inc.' on 'Goodreads'
4 stars
This was a business book, told in the context of the history of Pixar. I found myself wishing that it was the history of Pixar, told in the context of business lessons. I wanted more about Pixar! Still, it was an insightful book about how Pixar retains an environment that fosters creativity. Catmull does a convincing job of detailing how hard you must work to avoid corporate mediocrity.