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Susan Weinschenk: 100 Things Every Designer Needs to Know About People (Paperback, 2011, New Riders)

Provides information and examples to help designers create products, applications, Web sites, and print materials …

Review of '100 things every designer needs to know about people' on 'Goodreads'

There are many interesting concepts in this book though some of them are a little bit basic. So if you know generally about design principles you won’t learn much new.