Eszter reviewed Made to Stick by Dan Heath
Mark Twain once observed, “A lie can get halfway around the world before the truth …
Review of 'Made to Stick' on 'Goodreads'
3 stars
The main idea of this book is the SUCCESS principle (Simple, Unexpected, Concrete, Credible, Emotional). The whole book is only about that principle. It is interesting (and more of a marketing/pitch advice I feel) but it could have been explained with less texts. There are many examples which illustrate the principles but for me it felt a little repetitive.