"Cloudalists know they can destroy any third-party developer (i.e. vassal capitalist), eking out a living on their cloud fief, who dares to contact one of their users (i.e. cloud serfs) without first paying a cloud rent.

They know they can treat their users however they like when did anyone last decline the terms and conditions of a software update? - because of the hostages they are holding: our contacts, friends, chat histories, photos, music, videos, all of which we lose if we switch to a competing cloud fief."

— Technofeudalism by Yanis Varoufakis, Varoufakis, Yanis. (Page 146)