Enshittification: it’s not just you―the internet sucks now. Here’s why, and here’s how we can disenshittify.
We’re living through the Enshittocene, the Great Enshittening, a time in which the services that matter to us, that we rely on, are turning into giant piles of shit. It’s frustrating. Demoralizing. Even terrifying.
Enshittification identifies the problem and proposes a solution.
When Cory Doctorow coined the term enshittification, he was not just finding a funner way to say “things are getting worse.” He was making a specific diagnosis about the state of the digital world and how it is affecting all of our lives (and not for the better).
The once-glorious internet was colonized by platforms that made all-but-magical promises to their users―and, at least initially, seemed to deliver on them. But once users were locked in, the platforms turned on them to make their business customers happy. Then …
Enshittification: it’s not just you―the internet sucks now. Here’s why, and here’s how we can disenshittify.
We’re living through the Enshittocene, the Great Enshittening, a time in which the services that matter to us, that we rely on, are turning into giant piles of shit. It’s frustrating. Demoralizing. Even terrifying.
Enshittification identifies the problem and proposes a solution.
When Cory Doctorow coined the term enshittification, he was not just finding a funner way to say “things are getting worse.” He was making a specific diagnosis about the state of the digital world and how it is affecting all of our lives (and not for the better).
The once-glorious internet was colonized by platforms that made all-but-magical promises to their users―and, at least initially, seemed to deliver on them. But once users were locked in, the platforms turned on them to make their business customers happy. Then the platforms turned to abusing their business customers to claw back all the value for themselves. In the end, the platforms die.
Doctorow’s argument clearly resonated. Once named, it became obvious that enshittification is everywhere, so much so that the American Dialect Society named it its 2023 Word of the Year, and was cited as an inspiration for the 2025 season of Black Mirror.
Here, now, in Enshittification the book, Doctorow moves the conversation beyond the overwhelming sense of our inevitably enshittified fate. He shows us the specific decisions that led us here, who made them, and―most important―how they can be undone.
Keeping in mind that Doctorow is a self-described leftist crank, I find some hope in his rebellious policy ideas. His accounts match my lived experience pretty well, and help me understand the politicians and policies that shaped it.
Innsiktsfullt og gjennomtenkt, men et argument vi kjenner igjen.
4 stars
For oss som har fulgt Doctorows blogg og hørt en og annen forelesning eller intervju de siste årene er det ikke mye i denne boken som er nytt. Det er slik han jobber. Han er veldig produktiv og det er tydelig at skriveprosessen er en måte å tenke på. Det leder til at han ofte gjentar seg selv, på godt og ondt. Leser man noen få tekster får man fort med seg de viktige poengene og man kan lett velge en måte å motta det på som funker bra for en selv.
Når jeg først oppdaget Doctorow i tiden før Little Brother kom ut (jeg tror det første jeg leste av ham var Eastern Standard Tribe) konsumerte jeg alt jeg kom over. Det var ofte både engasjerende og insiktsfullt, men det var lett å bli litt lei. Det han skriver er fortsatt innsiktsfullt i dag, men jeg har aktivt …
For oss som har fulgt Doctorows blogg og hørt en og annen forelesning eller intervju de siste årene er det ikke mye i denne boken som er nytt. Det er slik han jobber. Han er veldig produktiv og det er tydelig at skriveprosessen er en måte å tenke på. Det leder til at han ofte gjentar seg selv, på godt og ondt. Leser man noen få tekster får man fort med seg de viktige poengene og man kan lett velge en måte å motta det på som funker bra for en selv.
Når jeg først oppdaget Doctorow i tiden før Little Brother kom ut (jeg tror det første jeg leste av ham var Eastern Standard Tribe) konsumerte jeg alt jeg kom over. Det var ofte både engasjerende og insiktsfullt, men det var lett å bli litt lei. Det han skriver er fortsatt innsiktsfullt i dag, men jeg har aktivt valgt og ikke lese bloggen hans, men leser enkeltinnlegg når jeg får dem anbefalt. Det blir passe doser.
Enshittification-begrepet er et som Doctorow har blitt kjent for langt utenfor sin egen leserkrets. For noen få dager siden lanserte Forbrukerombudet en rapport om digitale tjenester, i stor grad basert på Doctorows begrepsapparat og arbeid, men en tilhørende sketsj som har gått på rundgang i alle fall de sosiale mediene jeg henger på.
Boka gir en bra gjennomgang av Enshittification-prosessen, med noen konkrete eksempler; for så å legge fram et argument for hvordan dette har oppstått som en resultat av den mangelfulle usa-amerikanske konkurranselovgivinga. Som andre har skrevet er nok denne delen mindre intressant for den som ikke er interessert i detaljene i usaisk politikk, men delen er viktig for å kunne dra de lange linjene mellom problemet og løsningen.
Jeg synes bokens store styrke ligger i hvordan Doctorow aldri legger ansvar på oss som konsumenter. Vi er ikke der vi er fordi at vi har valgt feil tjenester eller feil programvare, men fordi vi har å gjøre med store monopolister. Løsningen ligger således i lovgiving, men også i kollektiv handling gjennom fagforeninger og forbrukerorganisasjoner.
Les boka. Argumentet er insiktsfullt og gjennomtenkt, og har du lest deler av argumentet andre steder gjør det ingenting. Det meste kommer du å kjenne igjen, men her er det samlet på ett og samme sted, og noe mindre satt på spissen enn i hans kortere tekster (han er mindre raljant, kanskje. Jeg liker den raljante Doctorow, men den kan i blant komme litt i veien).
Enshittification - Capitalist scum are siphoning off our surplus value and shitting on our heads
5 stars
There are plenty of reviews of this book so go read one of those instead.
This book helps to explain why almost everything on the internet---and, more generally, our capitalist world---is getting worse. There are things that can be done about it but I'm not sure that there is the political will in the world to make it happen.
There are plenty of reviews of this book so go read one of those instead.
This book helps to explain why almost everything on the internet---and, more generally, our capitalist world---is getting worse. There are things that can be done about it but I'm not sure that there is the political will in the world to make it happen.
I don't care much for Doctorow's fiction but he has a knack to explain complicated things clearly. And this is true here, as he explains all the ways we got to our enshittified stated. As importantly, the last part of the book is dedicated to potential solutions. 4 stars instead of 5 because the idea that Trump might have an "anti-trust agenda" is laughable.
I don't care much for Doctorow's fiction but he has a knack to explain complicated things clearly. And this is true here, as he explains all the ways we got to our enshittified stated.
As importantly, the last part of the book is dedicated to potential solutions.
4 stars instead of 5 because the idea that Trump might have an "anti-trust agenda" is laughable.
This is an extremely enjoyable read, and as a popular account that loosely sketches the causes of enshittification it stands up. However, Doctorow often uses a scan of news articles instead of deep historical or empirical research, with a variety of claims made without any proof beyond vibes to back them up. His biases are also on full display here but masquerading as fact - he clearly really likes tech workers, absolving them of all responsibility for many of the trends in the industry. He could be correct! But beyond his individual, subjective observations he brings no other proof to the party. Overall, this is a decent book on an important topic, but it is easily refutable in its current form and feels like a missed opportunity.
Enshittification has become an easy way to describe how tech goes bad, but Doctorow has done the work of backing up that wonderful new word he added to our lexicon with a framework and survey of tech's history to flesh it out. He provides a path forward to reverse Enshittification and his focus on coalition building is a key part of that. This book is for both veterans in the fight against Enshittification and those just now recognizing how bad things have gotten.
Enshittification has become an easy way to describe how tech goes bad, but Doctorow has done the work of backing up that wonderful new word he added to our lexicon with a framework and survey of tech's history to flesh it out. He provides a path forward to reverse Enshittification and his focus on coalition building is a key part of that. This book is for both veterans in the fight against Enshittification and those just now recognizing how bad things have gotten.