The long tail

the revolution changing small markets into big business Professional Development Collection

by Chris Anderson, Chris Anderson, Anderson, Chris

Hardcover, 238 pages

English language

Published Dec. 14, 2006 by Hyperion.

ISBN:: 978-1-4013-0237-5
OCLC Number:: 65187392

(3 reviews)

Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.

4 editions

speljamr reviewed The long tail by Chris Anderson (Professional Development Collection)

Review of 'The long tail' on 'Storygraph'

4 stars

This book is a few years old, but still relevant to the economics of the digital world. Well worth the read.

Andy Piper

rated it

March 11, 2012

Hari

rated it

Oct. 11, 2010

Subjects

Market segmentation
Internet marketing
Marketing -- Technological innovations

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