Whoever Tells the Best Story Wins

How to Use Your Own Stories to Communicate With Power and Impact

Hardcover, 226 pages

English language

Published May 16, 2007 by AMACOM/American Management Association.

ISBN:
978-0-8144-0914-5
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Review of 'Whoever Tells the Best Story Wins' on 'Goodreads'

This book is all about story telling to convince and explain concepts to people.

Simmons explains that story telling should be seen as an addition to "cool hard facts". Because humans are empathetic beings, we are inherently wired to understand concepts better and quicker through stories. Although stories are, by definition, subjective it's the quickest way to explain what needs to be explained.

The book goes into different kinds of stories and different story lines and the combination of those. There are no formulas given, which is probably a good thing.

After reading the book, I'm now more aware of how stories work and I'm sure I'll try to incorporate them in the future (which is pretty hard as an engineer ;-) )

Subjects

  • Business communication & presentation
  • Business & Economics
  • Business / Economics / Finance
  • Business/Economics
  • Business Communication - Meetings & Presentations
  • Business Communication - General
  • Business communication
  • Storytelling