No logo

taking aim at the brand bullies

No cover

Naomi Klein: No logo (2000, Knopf)

English language

Published Nov. 8, 2000 by Knopf.

ISBN:
978-0-676-97130-9
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Review of 'No Logo' on 'Goodreads'

An enjoyable read at the start, but I got bogged down in esoteric grammatical mistakes and references to seemingly nonexistent images later in the book. The second half was kind of a slog; I considered not finishing it. Much of it seemed a bit repetitive.

The occasional turn of phrase struck me as odd (I'd never thought to myself that I should "suck back" a latté—my dislike for coffee aside), but the real intrigue was in the references to tables in the Appendix. Every reference I found in the text gave a page number that was wrong, the table in question located exactly 12 pages later than specified. (While I'm on the subject: Most of those "tables" aren't tables at all, but figures. But I quibble over semantics.)

My original hypothesis was that 12 pages of notes were added at the last minute and the references were never updated (something …

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Subjects

  • International business enterprises -- Political aspects.
  • International business enterprises -- Public opinion.
  • Brand name products -- Political aspects.
  • Brand name products -- Public opinion.