Influence - bookrastinating.com

Paperback, 336 pages

English language

Published Dec. 26, 2006 by Collins.

ISBN:: 978-0-06-124189-5

(4 reviews)

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

26 editions

phonner reviewed Influence by Robert Cialdini

Review of Influence by Robert Cialdini

4 stars

I can see how "Influence" may have once been viewed as the definitive study of the "science" of influence and persuasion, but its dependence on a steady stream of questionable behavioral science experiments and dubious after-the-fact interpretations ("I offered my college students a bonus test point if they got their parents to complete a survey and the 92% response rate proves the principle of kinship unity!") makes it hard to take seriously. There's value and insight here, but a good summary of the book would probably be a better place to extract it.