Trust Agents

Using the Web to Build Influence, Improve Reputation, and Earn Trust

Paperback, 302 pages

Published Dec. 4, 2010 by Wiley.

ISBN:
978-0-470-63549-0
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OCLC Number:
649321952

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Review of 'Trust Agents' on 'Goodreads'

My generation hasn't embraced social media as fully as younger generations have. Some of my best friends refuse to sign up for Facebook, or only tepidly dip their toes in. Most don't tweet. Many of my developer coworkers don't Facebook, tweet, blog, or use github. We're still the anti-social tech generation, which I find curious.

The subtitle of this book describes its contents fairly; it's the "how to win friends and influence people" of the rising web-social generation. What happens on the Web goes everywhere, and employment decisions can rest on how well you're represented on Google searches. This book helps you understand how to embrace blogs, social media, and online communities appropriately to build community and your digital reputation. It doesn't just describe how to sell yourself--it talks about helping others and providing value to the community, and how you can and should go about that.

This is a …