Trust Agents - bookrastinating.com

Hardcover, 288 pages

Published Dec. 4, 2009 by Wiley.

ISBN:: 978-0-470-74308-9
OCLC Number:: 310400276

How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side. Delivers actionable steps and case studies that show how social media can positively impact your business Written by authors with over ten years of online media experience Shows you …

How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side. Delivers actionable steps and case studies that show how social media can positively impact your business Written by authors with over ten years of online media experience Shows you how to build and wield influence online to benefit your brand Combines high-level theory with practical step-by-step guidance If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.

9 editions

Rob Warner reviewed Trust Agents by Chris Brogan

Review of 'Trust Agents' on 'Goodreads'

4 stars

My generation hasn't embraced social media as fully as younger generations have. Some of my best friends refuse to sign up for Facebook, or only tepidly dip their toes in. Most don't tweet. Many of my developer coworkers don't Facebook, tweet, blog, or use github. We're still the anti-social tech generation, which I find curious.

The subtitle of this book describes its contents fairly; it's the "how to win friends and influence people" of the rising web-social generation. What happens on the Web goes everywhere, and employment decisions can rest on how well you're represented on Google searches. This book helps you understand how to embrace blogs, social media, and online communities appropriately to build community and your digital reputation. It doesn't just describe how to sell yourself--it talks about helping others and providing value to the community, and how you can and should go about that.

This is a …

My generation hasn't embraced social media as fully as younger generations have. Some of my best friends refuse to sign up for Facebook, or only tepidly dip their toes in. Most don't tweet. Many of my developer coworkers don't Facebook, tweet, blog, or use github. We're still the anti-social tech generation, which I find curious.

The subtitle of this book describes its contents fairly; it's the "how to win friends and influence people" of the rising web-social generation. What happens on the Web goes everywhere, and employment decisions can rest on how well you're represented on Google searches. This book helps you understand how to embrace blogs, social media, and online communities appropriately to build community and your digital reputation. It doesn't just describe how to sell yourself--it talks about helping others and providing value to the community, and how you can and should go about that.

This is a terrific read for anyone wanting to improve their Internet status, and even the recalcitrant folks of my generation should read it to make more informed decisions about their anti-sociability.