jm3 reviewed Insanely simple by Ken Segall
Review of 'Insanely simple' on 'Goodreads'
3 stars
Many great anecdotes that fans of Steve Jobs and Apple will likely have come across before. The book is very heavy on the, “hey did you know I met Steve Jobs?” style of storytelling. This book feels like a good intro to Apple philosophy for people unfamiliar with Apple(?), and an overview of Apple’s major ad campaigns for people unfamiliar with those. If you’re a Mac fan or worked in advertising between the ‘80s and now, you likely are very familiar with this stuff.
My take is that the original title, “my opinions about how Apple probably works and what Steve Jobs said to me a few times,” was too long for the cover, so the publisher reduced it to just “Simplicity.”
Some good reminders that making things simple is complicated.
