jm3 reviewed No Filter by Sarah Frier
Review of 'No Filter' on 'Goodreads'
5 stars
Recommended to anyone who uses a smart phone or has a pulse. Especially arresting details for anyone who’s been through the ringer of building a social media business or even just a social brand. Despite being on these platforms forever and having worked on integrations with both Facebook and Twitter during this time period, there were a lot of product decisions explained in this book that had previously baffled me, E.g Q: why was sharing multiple images in a single post prioritized as a feature? A. Because it was observed that so many teens posted only once / day so as not to clog the feed, slowing down the rate of posting and reducing pressure to return to the app.)
The Facebook’s metrics-driven, “move fast and break things” product philosophy vs. Instagram’s careful, curated philosophy is something that we’ve experienced tangentially as users, but when it’s laid out so clearly, …
Recommended to anyone who uses a smart phone or has a pulse. Especially arresting details for anyone who’s been through the ringer of building a social media business or even just a social brand. Despite being on these platforms forever and having worked on integrations with both Facebook and Twitter during this time period, there were a lot of product decisions explained in this book that had previously baffled me, E.g Q: why was sharing multiple images in a single post prioritized as a feature? A. Because it was observed that so many teens posted only once / day so as not to clog the feed, slowing down the rate of posting and reducing pressure to return to the app.)
The Facebook’s metrics-driven, “move fast and break things” product philosophy vs. Instagram’s careful, curated philosophy is something that we’ve experienced tangentially as users, but when it’s laid out so clearly, it’s like a slap in the face. Sarah did especially great reporting on this.
Nobody is asking, but, I‘d say NO FILTER is easily 2 × better than HATCHING TWITTER, about the arc of that business. I recommend NO FILTER instead; more current, more broadly reaching, and as a bonus you get great insights into not just IG but FB and TWTR.