Value Proposition Design

How to Create Products and Services Customers Want

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Osterwalder, Alexander, Alan Smith, Trish Papadakos, Pigneur, Yves, Gregory Bernarda: Value Proposition Design (2015, Wiley & Sons, Incorporated, John)

320 pages

English language

Published Sept. 6, 2015 by Wiley & Sons, Incorporated, John.

ISBN:
978-1-118-96806-2
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4 stars (3 reviews)

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

5 editions

Review of 'Value proposition design' on 'Goodreads'

5 stars

Despite its length it is a pretty quick read as it has many illustrations. That book is straight to the point and can basically be seen as a very important addition to the Business model canvas. Also it clarifies the importance of continuous testing and also shows concrete methods on how to do it. Some of them might be hard to execute with a small team who also doesn’t have much space (like a big workshop). The overall framework is still pretty helpful and due to its simple design, it is possible to look up concepts later on.

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3 stars
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3 stars

Subjects

  • Customer services
  • Quality control
  • Production management
  • Business planning