Shawn reviewed The book of business awesome by Scott Stratten
Review of 'The book of business awesome' on 'Goodreads'
4 stars
A fast paced hit list of some wonderfully great and wonderfully horrible brand experiences in the growing world of social media. The book shows over and over again the impact of hiring the right or wrong people to manage your brand. Scott Stratten (if you haven't seen him speak in person, what are you waiting for?!) has a wonderful, humourous, approach to brand management, taught through the lens of social platforms like Twitter and Facebook.