To believe this, and thus believe that #Google is exceptional and shouldn’t be broken up (at least not right away) is to misunderstand the lessons that the history of antitrust law can teach us. Doctorow’s latest nonfiction book, The Internet Con, gives us a masterclass on these lessons in its first chapter:

https://brologue.net/2023/12/31/users-arent-free-until-big-tech-is-wee/

A panel on the histories of IBM and AT&T doesn’t come amiss, either:

https://www.youtube.com/watch?v=2VNivXjrU3A

When you can fit all the leaders of industry around a table, what you have is a cartel that can move swiftly and with little friction. *That’s* #monopoly. But when your industry leaders are a hundred smaller companies, you’ve got a cacophony. They will be too busy disciplining each other with competition to agree on what they should be lobbying for.

In all, the debate’s premise was extremely important – we *should* be concerned with how a Google breakup could go wrong – but I just don’t buy the idea that an accountable ad-tech industry would make the web even more riddled with ads than it is right now. I just wish I could’ve said it like this at the time…

Next – most Pluralistic posts end with a trio of ‘hey look at this’ links. One recent link is a retrospective on griefing culture in MMO spaces:

https://www.raphkoster.com/2024/08/07/the-neverending-griefing-discussion/

These old games were some of the first online 3D games to try and address a fundamental content moderation dilemma – “How do we allow users to express themselves freely and disincentivise behaviour that sours the experience for other users?” We can learn from their post-mortems.

@raphkoster, a game designer known for his work on MMORPGs Ultima Online and EverQuest, makes a salient point about “player governance.” Although Reddit and Discord are centralised platforms, they do offer their users a lot more freedom over how communities are constructed. Everyone is not clumped in with everyone else on Discord – this lets users create their own private spaces, or “dark corners” as Doctorow describes them:

https://pluralistic.net/2023/01/15/normalize-dark-corners/

#Twitter and MMOs share common ground in the fact that everyone gets clumped in with everyone else. Koster’s articles invite juxtaposition to Elon Musk’s laissez-faire approach to moderation on Twitter. His idea of free speech is being able to non-consensually thrust shitty opinions into the faces of folks who *didn’t fucking ask;* regular users are deprived of power, because “that’s the admin’s job,” and, well, the admin *didn’t fucking care.*

Ironically, if the rumours are true, Musk’s Twitter buyout has a sliver of provenance in his being kicked out of the Bay Area babyfur community. Yes, read that again: A group of furries who do a little ageplay (regardless of what you think of that) formed a cohesive enough commons to keep fuckwits like Elon Musk out of their community. Fur-curious!

https://social.coop/@katanova/112885524200418276

> Rather than driving him to introspect, and look inside himself to put together the broken parts to understand what drives his behavior, [he] concluded the way to have friends is basically to own the building where everyone hangs out, until only people who will talk to him are left.
- https://social.coop/@katanova/112885524200418276

While I’ve yet to follow more blogs on the English language, Nancy Friedman's @Fritinancy is one I cannot recommend enough. Recently, she explored the #etymology of the word ‘coconut,’ with particular attention paid to its usage in Kamala Harris’s campaign:

https://fritinancy.substack.com/p/word-of-the-week-coconut

Just a soundbite about the young people falling out of coconut trees. The ‘coco’ part being the Portugese word for ‘head’ in the 16th century makes me think of Exeggutor, a palm tree Pokémon with heads for nuts:

https://bulbapedia.bulbagarden.net/wiki/Exeggutor_(Pok%C3%A9mon)#Trivia

(And, like a tree bearing fruit, if you seed your torrents, then every time that Ratio field in your torrent tracker increments a whole integer, someone else gets a seed to plant their own tree; you've made one whole copy of that torrent and passed it onto someone else.)