Sonic Boom

How Sound Transforms the Way We Think, Feel, and Buy

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Joel Beckerman, Tyler Gray: Sonic Boom (2014, Houghton Mifflin Harcourt Trade & Reference Publishers)

English language

Published Oct. 31, 2014 by Houghton Mifflin Harcourt Trade & Reference Publishers.

ISBN:
978-0-544-23036-1
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"From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy"-- Provided by publisher.

4 editions

Subjects

  • Music, psychological aspects
  • Marketing
  • Sound