Hardcover, 224 pages
English language
Published by powerHouse Books.
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"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--BOOK JACKET.
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--BOOK JACKET.
Subjects
- Sales & marketing
- Trademarks
- Business/Economics
- Brand name products
- Business & Economics
- Business / Economics / Finance
- Marketing - Product Management
- Marketing
- Forecasting
- Advertising & Promotion
- General
- Advertising