The attention merchants

the epic scramble to get inside our heads

by
No cover

Tim Wu: The attention merchants (2016)

403 pages

English language

Published April 5, 2016

ISBN:
978-0-385-35201-7
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"From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--

2 editions

Review of 'The Attention Merchants' on 'Goodreads'

A highly readable and entertaining introduction to and history of the advertising industry and its progressive penetration of our time and mental space, as well as the periodic public revulsion against it (we're losing).

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Subjects

  • SOCIAL SCIENCE / Popular Culture
  • Consumer behavior
  • Advertising
  • BUSINESS & ECONOMICS / Industries / Media & Communications Industries
  • HISTORY / Social History
  • Marketing
  • History

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