316 pages
English language
Published Dec. 18, 2007 by Warner Business Books.
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Harry Beckwith, the bestselling author of the classic "Selling the Invisible," reveals how the secret to selling is to sell oneself first.
Harry Beckwith, the bestselling author of the classic "Selling the Invisible," reveals how the secret to selling is to sell oneself first.
Subjects
- Communication in marketing
- Self-presentation
- Advertising agencies -- Marketing