Barrel-aged stout and selling out

Goose Island, Anheuser-Busch, and how craft beer became big business

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Josh Noel: Barrel-aged stout and selling out (2018)

386 pages

English language

Published Oct. 28, 2018

ISBN:
978-1-61373-721-7
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OCLC Number:
1005188632

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Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and became one of the most inventive breweries in the world. On March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Noel examines the backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Here he addresses the question: how should a brewery grow?

2 editions

Subjects

  • Microbreweries
  • Anheuser-Busch, Inc
  • Goose Island Brewery
  • Beer industry

Places

  • United States