Rob Warner reviewed Copy this! by Paul Orfalea
Review of 'Copy this!' on 'Goodreads'
4 stars
I read this based on a coworker's recommendation, and I wasn't disappointed. It's entertaining and an easy read, and provides insight into Kinko's and its founder (Paul Orfalea). Orfalea is dyslexic, bombed at school, built a tremendous business, and made a ton of money. His approaches and philosophy defy conventional business wisdom, but it's hard to argue with results. As you read it, you'll gain insights into ways you can change what you're doing to be more successful.
I think FedEx chose poorly when they retired the Kinko's brand and trotted out that silly FedEx Office.
I read this based on a coworker's recommendation, and I wasn't disappointed. It's entertaining and an easy read, and provides insight into Kinko's and its founder (Paul Orfalea). Orfalea is dyslexic, bombed at school, built a tremendous business, and made a ton of money. His approaches and philosophy defy conventional business wisdom, but it's hard to argue with results. As you read it, you'll gain insights into ways you can change what you're doing to be more successful.
I think FedEx chose poorly when they retired the Kinko's brand and trotted out that silly FedEx Office.