The Chaos Machine

This was a really fantastic informative piece. It covers how social media has changed from its origins, heavily focusing on facebook and youtube with twitter and even reddit thrown into a mix. Max does a great job explaining how the algorithms that these companies have utilized helped to desensitize and encourage people to adapt far right thoughts and lifestyles. There is also coverage of how social media algorithms have helped encourage people to find underage children attractive. Nasty stuff, but the information needs to be out there. The Trump and Bolsonaro elections are covered, of coarse, with the Trump coverage leading up to January 6th. He also covers how social media played crucial roles in protests and talks about the negatives that came along with the positives.

A lot of what was in here, I already knew. But there were a lot of holes that were filled. I knew facebook was a main source for spreading false information, but I had no idea how much yotube played into all of it. There is a surprising amount of harsh language in the form of quotes from posts, so just beware.

That is the main thesis of the book: that the algorithms deployed by giants like Facebook, Youtube, and Twitter do not just allow like-minded people to find each other but that they actively push people together into extremist bubbles through their recommendation engines, up to and including genocide (as in Myanmar and Sri Lanka). The book goes through what seems to be considered now the origin story of radicalization and harassment via social media: gamergate. Things got worse from there, all the way to the January 6th attempted coup. The throughline is how social media platforms algorithmically push people towards extremism and outrage (which is more likely to be found on the right... see Irony and Outrage on this) because outrage keeps people glued to the platforms. The platforms want people on as much as possible, and if the way to get it is to destroy democracy, spread disinformation, destroy any chance at public health, and violence, then so be it. Throughout the book, Fisher shows how the platform leaders knew the impact of their algorithm and did nothing, as one extremist event unfolded after another, rooted on the platforms, and yet they did nothing because the business model demands this. So it is not simply extremists finding each other actively on social media, it is social media pushing not just extremists but regular people into extremists groups or channels for the sake attention and data. It is deeply depressing and yet important. And because the platforms have learned nothing (and rolled back some of the measures they reluctantly took in 2020), we can expect more as the 2024 US presidential election approaches. All the more reasons to get off these platforms.