Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

Paperback, 227 pages

English language

Published April 29, 2002


View on OpenLibrary

View on Inventaire

4 stars (2 reviews)

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

1 edition